Who we are

SWITRA AG develops products for the outdoor market with a clear focus on Swiss precision and high-quality standards. Our aim is to create premium and reliable products through carefully planned concepts and innovative solutions.

SWITRA AG is the distributor of all SWITRA® products. We guide our developments from concept to market launch. The company was founded by Michael David Levin and Edgars Kvjatkovsikis, Rachel Bollag is the CEO and Liron Bollag assists in management and marketing - a team with a shared vision: to reate exceptional products that equip adventurers with maximum flexibility and protection.

How It All Began

Our journey begins with my father, a lifelong outdoor
enthusiast. As a young boy, he was part of the Pfadi - the Swiss scouts - where his love for the wilderness was born. He was always the adventurer type, drawn to the freedom of the wild and the challenge of nature. Some of my favorite childhood memories are from the times he would take me and my siblings into magical, untouched forests.

He made every trip an adventure. We each had a task -
gathering dry wood, sharpening sticks for skewers, or learning to build a fire safely, mindful of nature. And at the end of the day, we’d sit around the fire, roasting sausages and marshmallows, feeling like true explorers.

One fateful day, my father met his future lifelong friend - an artist, captain, cinematographer and, most importantly, an adventurer. Over time, he became more than a friend; he became family.

Together, with their shared love for the outdoors, they started designing a tent - one that could truly withstand nature’s challenges
while providing an ergonomic sleep experience. I remember watching them refine their designs, always improving, always innovating, and traveling to expand their network.

I had always dreamed of being a part of their projects. They often told me I would join them one day. But before that day came, I took my own path. After two years in business school, I stepped back to focus on personal growth and well-being. I spent a year living and working on a farm, then served in the army for nearly three years. 

After completing my service, I got engaged and married my
soulmate. He graduated from a business-focused high school and
worked in banking for a while before deciding to further his studies in
government and sustainability. His sharp focus, strategic thinking, and
impeccable communication and social skills complete our team, bringing his unique perspective into everything we do. 

Knowing we could bring new perspectives and skills to their vision, my father asked me and my husband to join SWITRA - the company
they had founded, a home to their innovative ideas. We gladly accepted, of course.

We deeply value respecting and preserving the wild places we explore. Nature gives us so much, and we believe in giving back.  

Our mission is to create gear that provides adventurers with the freedom and confidence to explore the outdoors - gear that is
thoughtfully designed and built to last, for those who respect and cherish nature as much as we do.